People are so focused on closing business transactions with everyone else that they forget that building credibility is as important as leveling up their offers. Still, one should realize that credibility involves a lot of different aspects and skillsets. Jen Du Plessis sits down with global credibility expert and author of Credibility Nation, Mitchell Levy. Together, they talk about making yourself credible in the eyes of the people by being clear with your intention and understanding CPop – the customers’ point of pain. Mitchell breaks down strategies in starting conversations that would make people ask for more, the right way to make yourself consistently credible across all platforms, and how to achieve the right balance between your internal and external integrity.

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Building Credibility The Right Way With Mitchell Levy

I’m so excited to introduce my guest, Mitchell Levy. I had the great opportunity of meeting you at Secret Knock in 2021. We had some lunch together and hit it off. I said, “You need to be on my show.” Here we are. I walk around with my antennas up all the time, looking for great stories and people that can add a lot of value, which you are going to talk about how we learn about value, not being necessarily the right thing. I’m excited to learn that. One of the reasons I love doing podcasts is that I learn so much and I’m a life learner.

Let me introduce you. First of all, Mitchell is a Global Credibility Expert. We are going to talk about credibility. He is a two-time TEDx speaker and international bestselling author of over 60 books. He has a Credibility Nation Membership Community. You and I talked about it briefly and then I forgot about it until I was looking at your bio and said, “I don’t know if I hopped onto that community or not.” You are going to have to tell us how we can get on that.

He is an accomplished entrepreneur. He coaches and helps people with strategic consulting for hundreds of people that have been on NASDAQ. I’m sure that as we are talking here, he will provide credibility for himself so that I don’t have to use the bio to do it. Let’s start with the big question. Why is credibility so important?

The answer to The Hitchhiker’s Guide to the Galaxy is the right answer. It is the answer to life, the universe and everything. It is who we are and how we come across. It is our character and other people’s perceptions of our character. Without credibility, you have no customers, business and friends.

Another word that comes up is loyalty in credibility. For me, that’s a big word too. It’s not only character but some loyalty in there too, especially as it relates to friends.

I will give some more thought to this afterward. I have never thought about loyalty and credibility. The outcome of truly being a credible human is that you surround yourself with people who are loyal to you if the definition of loyal to you is simply, “If you do something that somebody doesn’t like, they are still your friend. They just may not like it and you have had an open conversation about why they didn’t like it.”

Since you brought up sales, I want to ask you from a sales perspective. How does credibility fit in from your perspective under the know, like and trust? We all know this in sales. They want to work with people they know, like and trust. I have always been the person that says, “It’s not enough that they know who you are and what you do.” We go to a networking event and someone says, “They know what I do. They like me because they talked to me at the networking event. They obviously must trust me. How come I’m not getting business?”

What I have always felt is knowing who you are and the character that you were talking about. Tell us a little bit about how that credibility fits entrepreneurs and salespeople in establishing that know, like and trust. What do they have to do differently to walk through that path? I’m sure you are going to talk about value here.

Credibility Nation: For Professionals Who Want to Be Seen as Credible

I might talk about value and clarity. If that is your definition of credibility, we are significantly more aligned than many people. I interviewed 500 thought leaders on credibility. Now, it’s over 600. There are some amazing statistics of things that people don’t do. Let’s come back to the clarity. To answer your question, what bubbled out of the interviews is the phrase, know, like and trust. What is happened since deploying this phrase in this framework is I have now changed it.

Let me tell you what the updated definition of credibility is because, in the dictionary, the definition of credibility is the quality in which you are trusted. The proper definition is the quality that you are trusted, known and liked. In each one of those, there are ten skills associated with trust, know and like. Under the trust, it is being authentic, having your external integrity, being vulnerable and coachable. You asked about being known.

Let’s say you meet somebody in a networking group. You and I met each other, but we were introduced by a mutual friend. Trust was immediately there, but if we sat down at the table together because it was Secret Knock, trust is almost immediately there. What happens in our conversation is we got to know each other. As you get to know somebody, they build upon the trust and like.

Under being known, there are also four elements associated with known. The first is being a servant leader, having the desire to serve others, having the intent and commitment to do the right thing. Integrity is the only skill that appears twice under being known. It’s your internal integrity. What is funny about the research is the word integrity came up twice on the ten skills. I didn’t know why it was there twice until about some time ago.

I woke up one morning. I go, “Under being trusted, it’s your external integrity. Under being known, it’s your internal integrity.” To answer your question, as you are getting to know somebody, are they a servant leader? Do they have the right intent and commitment to do the right thing? Do they have internal integrity? What you are doing there is seeing whether or not their value system and character is in line with the value system and character that you relate to and believe to be yours. It has to be someone that you find credible.

While we are here, I’m going to give you the trick for being liked. It’s an easy trick. There are two elements associated with being liked. The big picture is I call it sharing your stage. The term I came up with was Credust. That is sharing the ideas, thoughts, and actions of others. When you share somebody else’s ideas, thoughts, and actions, what happens is you are sprinkling magic dust on them, you and your audience. Everybody wins.

One aspect of being liked is sharing the stage. The other is showing respect. What came out of the interview is showing respect by showing up when you show up. Come early, come prepared and come with your heart. We technically started at the top of the hour. When you checked your email, I was here ten minutes before. We are a live show. I was sitting here waiting for things to happen. What I could tell from our conversation is you did research on me ahead of time.

I have been on over 300 podcasts. Do you know how many people don’t pronounce your name properly? They know nothing about you and say, “Who are you? Why are you here?” You learn as a good interviewer to help guide the host to be successful, but it does show a lack of disrespect. Subsequently, I won’t recommend other people to be on their shows. I may not recommend them in their service. They didn’t make themselves likable to me because they didn’t show me respect.

[bctt tweet=”Credibility is the answer to life and the universe. It is who you are. It is your character and other people’s perception of you. Without it, you will have no customers, business, or friends.” via=”no”]

I make it a point to do some research about everybody because curiosity is making sure that I’m present. I didn’t think about it as giving respect, but I guess it is. It’s giving people respect and making sure that I’m present. I love that you are talking about integrity. That happens to be a core value of me personally and my practice. I love hearing that because those are two core values that I live by. We talk about it in our family all the time. My daughter will call me and I will go, “What is up?” She will say, “Integrity, mom.” I go, “What happened?” She goes, “You don’t want to know what happened. I’m just going to say integrity.”

Given that you used that word a lot, I’m curious about when I tell people now that integrity is two components, at least in terms of credibility. It’s the external integrity. It’s how people see you externally, but internally, you cheat on your spouse or diet. Do you stay true to yourself? How many politicians may have an amazing record externally in terms of integrity with open communications, but they felt it was okay to cheat on their spouse? That completely toppled them. We need to consider that there are two forms of integrity for humans.

Thank you so much for opening my eyes to it. Hopefully, those that are reading, their eyes are being opened on it too. I know people who are speakers, coaches and mentors. That integrity is on the outside from a stage, but it’s not there behind the scenes. I go, “I don’t know.” That’s the third level. There’s the public, community and private. All of those have to align tremendously.

Maybe because you have interviewed so many people, is there a statistic that can show us that increasing your credibility increases your income and emotional intelligence? Are there any statistics that talk about how increasing that awareness and choosing to up-level your credibility, be on time, do what you say you are going to do, follow through all of those things that it has a direct correlation to an increase in production, relationships, happiness or anything like that?

I love your question because it leads towards the next-level survey that I need to do. The surveys that I did were more empirically, “Where is the world now?” I can give you a statistic that will blow your mind away. It always does for me. I’m sure there’s stuff out there, but I don’t have anything that I could quote off the top of my head.

Let me change the question to, “Mitchell, what shocked you from your interviews?” What shocked me were two things. One, I defined coming late as coming within three minutes. If you are a host, you get a little bit of panic. What ended up happening is that 23% of people came within three minutes, but 4% of now 640 people came after the hour.

Think about this for a second. You are being interviewed by the Global Credibility Expert on your credibility. Do you think it’s credible to come after the hour for a live show? This is the one that blows me away. Ninety-eight percent of those people I interviewed could not articulate who they served and the pain point they served in ten words or less. There’s another way to put it. Ninety-eight percent of people cannot articulate their purpose in ten words or less.

I think about that in the sales world, whether you are an entrepreneur or whatever you do. I always say this too. It’s part of my clarity piece in what I do, “If you are selling everything to everybody, you are selling nothing to no one.” Not being clear on your brand and message, you can attract clients rather than chase them. I remembered the BNI meeting several years ago. The chiropractor got up and said, “I’m looking for anyone who has a back.” We all went, “That helps for sure.”

Building Credibility: It is unbelievable how many prominent people have an amazing record with their external integrity but felt it was fine to cheat on their spouse.

It wasn’t definitive enough. We all have multitudes of things that we do, but we have specialties. He is a chiropractor. We know that’s what he does, but he also has doTERRA oils. He also does a nutrition class, a vibration machine to help you with bone density, and a weird stretching machine. He does all this stuff and I don’t know what course to go down.

That reduces his credibility because I don’t understand what he does. Therefore, he can’t be the influencer that he intends to be. He will crack a joke and say, “I’m looking for anybody with a back.” I turned off and said, “That’s too many people. Be more specific.” Help us with that piece when you are saying, “Ten words or less.” Do you have a formula?

I have a formula. I’m happy to share it. It goes back to the trust, know and like. Let’s say you stand up at a BNI meeting or a place where nobody knows you. You get fifteen seconds. You want to capture their attention in the first 1 to 3 seconds. Don’t use the word, I or we. I’m going to call it a CPoP. It stands for either Customer Point of Pain, Customer Point of Pleasure or Customer Point of Purpose. The CPoP is ten words or less. Typically, it starts off with who you serve. You want to make it somewhere between 1 to 2 words or maybe 3. Many people say speakers, authors, coaches or consultants. You are already over ten words. Once again, all things to all people.

The second part of it typically is, “What is the primary pain point you addressed?” For some people, it could be aspirational. I have a big overarching. My big overarching are humans that want to be seen as credible. That’s more of a pain point and an aspirational point. I have two issues with that. It’s broad. That means billions of people need to be affected. Two, the definition of credibility, people don’t quite understand. I have a working one I use. My working one is four words long, “Businesses that feel invisible.”

Think of when you articulate a CPoP. You are presenting a playground that you are playing. We didn’t have this at Secret Knock because we didn’t have enough time. I’m not sure if I had articulated my current CPoP as is. If you hear that, you are one of three people. You are either, “That’s me. I might want to play in that playground.” In which case you are going to say, “Tell me more.” It could be, “I know people.” We have an intersection of clients we work with. I know people I want to recommend to you.

Once again, “Tell me more,” or you don’t give a crap. It doesn’t mean you don’t care about me. It means you don’t care about that playground. If you could say in 1 or 2 seconds something like, “Businesses that feel invisible,” the next obvious question that you are going to say is, “Tell me more.” I will answer the tell me more. The tell me more might be your standard proposition. What you are doing is you are getting permission to then talk for another minute.

Let me share mine because you have already heard it. When somebody says to me, “Mitchell, tell me more,” there are typically two different reasons why businesses feel invisible. One, they are playing in on the playground. All their clients are on LinkedIn and some marketing experts gave them a cookie-cutter approach. They are playing on TikTok, even though none of their clients are there. Let me give you the second one. Having interviewed over 500 thought leaders on credibility, 98% cannot articulate their purpose.

Even those thought leaders I interviewed who are well-known are invisible. If there’s an interest there, I then will say, “What do I do?” I have got a series of programs that help address that. What I want to be able to do is build a little more credibility each step along the way because I have been so incredibly clear on who it is that we serve. They can decide whether I have the solutions I have or would be happy to spread some Credust by recommending other people.

It brings me back to a conversation that I had. I’m at home now. I can’t use the actual words. When you ask your dog if they want to go for a walk, you are going to have problems. Don’t use the word. When they do, their ears go, “What?” What you are talking about is having that ooh-moment, “I want more. Tell me more. When are we going to do it? How can we do it?” The second part is you said that they are playing with the wrong thing. This reminds me of sales. If your sales aren’t where you want them to be, you are talking to the wrong people or saying the wrong thing to the right people. What do you think about that?

[bctt tweet=”You must be able to present your intention to the people you want to serve in just ten words or less.” via=”no”]

I love the way you articulate words in such a way that a small amount of words can come out of your mouth and a series of concatenating pictures will be drawn. Every situation is different in terms of who you are speaking with, why you are speaking it, how you were introduced and how much time they have. Each step along the way, if it’s never the right amount of time, you want to be less than what they expect in terms of sharing what you are doing and providing more than they would have expected. I’m talking from a sales perspective.

From a human perspective, you want consistency. Loyalty is an interesting word for me. Once again, I will have to continue to think that through. You want consistency so that people know if they are going to recommend you. They are in category two. You have met somebody and you are the perfect fit. If you’ve got four words, you are going to remember, “Businesses that feel invisible.” They need their CPoP and whatever else.

What happens is you want to make sure that you are consistent and that you reinforce who you are and what you do, not just synchronously when you are talking to people but asynchronously when they google your name. When they get to your website and social media and you present a different image than what they recommend, I won’t recommend you because I feel that you are not showing up credibly.

You have looked at over 100,000 LinkedIn profiles. When I read that, I was like, “I know he is going to look at mine. I know there are going to be problems there.” In your eyes, it’s a credibility thing. I’m getting there because when COVID happened, I was doing random acts of marketing. Let’s be honest. I was out speaking all over the country.

I would be on a plane and they would say, “We are delayed.” I go, “Maybe I should do a video.” I would do a video, “I’m sitting on a plane.” It’s those random acts of everything. I always say I got caught with my panties down when COVID came because I said, “Now I have to focus on all this.” It’s getting there and taking time, but I’m working on it. It always scares me when you say that.

You talked about that value and started to touch on that value proposition. One of the things that you say is, “We were taught wrong. Give the value proposition.” I ask people that I coach, “What is your value proposition?” They don’t know what it is. This is the same as, “What do you do for people?” They will say to me, “I want to provide value to people.” I go, “That’s good. What is this value you want to provide?” “I don’t know what it is. I just want to provide value.”

Where do we go wrong in this value proposition? Do we introduce it too soon or too late? Should we not even be thinking about value? Guide us through here so that we can make the biggest impact on people, so that they are tripping up and saying, “Aside from words, maybe we need to back it up with value.” Can you talk to us about that?

To be the opposite of credible, I label as dubious. Dubious is not necessarily a bad thing, malevolent, mischievous or anything that is purposely bad for other people. However, it may not be right. What often happens, what many people teach is they observe what is happening in the marketplace and then they say, “I observed these other things with other people. Now you need to do this too. Clubhouse is the best thing, so you got to go there. You could make a ton of money in YouTube.”

Building Credibility: Be consistent about who you are and what you do. This is not just synchronously when you’re talking to people but also asynchronously when they Google your name, visit your website, or go to your social media accounts.

What happens is we keep teaching dubious activity and propagating it where it may not make sense to the person you are interacting with. When somebody says what you do and they ask you what you do, they don’t care what you do most of the time. They care about what you can do for them or somebody they know in their network. We have been taught that a typical value proposition is, “I or we work with this class of customers so they can deliver this value.”

This came out of the interviews. When you say what you do to somebody, the first words out of your mouth are I or we. Like there are ad blockers on websites, there’s a class of people who are salespeople blockers. If we start with I or we, they think a sales pitch is coming because a lot of value propositions are disguised sales pitches. They turn off. You don’t start with the value proposition, but you need to know what it is. You start with, “What is the playground you play in?” If somebody says what you do and you know your CPoP, for me, I can’t start with, “Businesses that feel invisible.”

Once again, you are doing the I or we. What I found is saying the following phrase in front of your CPoP. That is, “Clients that are typically attracted to me, businesses that feel invisible.” It’s because you get the same input. When you are looking at the person, they are either going to say something or the first time I said that to you, you are like, “Ooh.” That’s the permission that I then give you my value proposition.

I absolutely love that because I’m all about client attraction, not chasing. It serves what I speak about in my coaching and speaking. Everything that I serve is giving myself more time. The five C’s that you and I were talking about are all about client attraction so that I have the ability to have this beautiful life that I want and I’m not married and tied to my business. For me, it’s awesome because when you said it, it automatically made me go to thinking, “Clients that are attracted to you.” I need to start thinking about, “How can that happen in a millisecond?”

I immediately started going, “Who are the clients that I could pull in that would be attracted to you?” I did not see that as clients that were typically attracted to me as something that you were even telling me. It was going past me and saying, “Thank you for asking. Clients that are typically attracted to me are these people back here.” It went over my head and put me in a position that said, “How can I serve you?” It’s not, “You were pitching me.”

You know it’s credible. You went into who you are as a credible human. You were thinking about your servant leadership. Here’s the coolest thing. I did this at Secret Knock and the event afterward. When I talked to somebody and as soon as I figured out who they were, I went, “I know who to introduce you to.” I walk them by hand to somebody who I had met and say, “You should meet because.”

Here’s why I’m laughing. It’s because I have this habit of doing that very same thing. I did it there. You can ask James Dentley because I grabbed a colleague of mine and took his hand. I was walking with him and holding his hand like a couple. I said, “May I take your hand?” He said, “You can take my hand, Jen.” I grabbed his hand. We walked over and had some fun with it. We were swinging our hands. I go, “This is what I do to everybody.” He laughs and James Dentley is there. He turns around and I go, “James, I want to introduce you to this person and here’s why.”

That’s important because a lot of times, people look at each other and they are like, “We are on a blind date, but we don’t know why we are here.” I’m laughing because I did that probably 4 or 5 times there and people were laughing. I did it with Erik Swanson too. He was like, “What are you doing?” James even said to me, “I’m going to tell your husband you are holding hands with people.” I said, “He already knows I do this.”

[bctt tweet=”In every conversation, never start with a value proposition. Instead, start with the business playground you are in.” via=”no”]

I have never thought of it as credible, but you are right. It’s a servant’s heart. I tend to come from that place anyway. You, people who are reading, this was a huge revelation for me. I hope you picked up on that and got this. If you didn’t, go back and read this. The way that it’s phrased, “Clients that are typically attracted to me,” does push this beyond, “It’s all about you.” It’s not. You are talking through the person you are speaking to as if there’s a filter for them, but they are hearing it too.

There are some people who resonate with the way you presented that. Let me give you another way. As humans, we process stuff in so many different ways. The intent of those words is to empower you to turn your servant leadership on. I never talked to the person I was in front of with the assumption that I needed to sell them something. What I always think about the person I’m in front of is, “How can I help you help somebody else? What tool can I give you that you can look better in the eyes of other people?” That’s the intent of that.

Let’s talk about Credcrud.

I don’t disagree. Your LinkedIn profile could use a little bit of ska. You are an amazing person. Your LinkedIn does not reflect that yet. That would be Credcrud. Credcrud is things that you do. The Credcrud that gets me messed up the most is when I go to a peer publisher’s website. As a publisher, I have published over 750 books. When I go to another publisher’s website, they don’t put the right copyright at the bottom of the page. People say, “I’m a cobbler.” If you can’t take care of yourself, how are you going to take care of me as a prospective client?

Here’s a silly one. It’s some people who use Mike on Facebook but Michael on LinkedIn. My best analogy is, Credcrud is very similar to the plaque on your teeth. If you go to the dentist and you have a little bit of plaque on your teeth, you are not guaranteed a cavity. If you keep adding more plaque, the better chance you will have a cavity. If you keep adding more Credcrud, the better chance is that you have a cavity in terms of, “That prospect is not going to look at you.”

Is there scalability in credibility? Here’s why I’m asking that question. It’s because I don’t feel like it’s black and white. I feel that we are human. We do make mistakes and have areas that we are not quite perfect in, like my LinkedIn. Maybe there’s a good thing in that Credcrud because everyone is going to go, “Let’s go look at Jen.” Is there scalability in this where they are not the level that you and I have talked about?

What I do with people is, “Do they complement or complicate?” Someone could complicate me a little bit, but it’s not such a nuisance that whenever I see their name, I’m like, “Here we go.” There’s got to be some scalability. Is there some advice you could give us that helps us gauge the people that we are engaged with to say, “That level of credibility is never ever going to get there?” Versus, “They are working on it. I can give them some grace. I can maybe support them. We could be looking at ourselves in the mirror?”

Let me do my best to answer it. You are using the word credibility as a single word in a single dimension. Credibility is ten skills. I will give you a real classic example. Many people say, “Mitchell, why do you focus on credibility? Why don’t you focus on authenticity or integrity? That’s more important.” What I say is, “With the definition of credibility that came out of the dictionary, one could be authentically a serial killer or they can have the integrity of always lying.”

Building Credibility: When somebody asks you what you do, they usually don’t actually care about what you do. They need to know what you can do for them or somebody in their network.

What is interesting under the categories of being known is the intent and commitment to do the right thing. The right thing is the right thing by you. What is interesting is, of the ten skills, there may be some things that a person doesn’t do well. I don’t know if there’s anyone who is an all-ten. We released the Credibility Culture Assessment.

I was going to ask you if you had one and say, “Where are these ten things listed? Let’s get them.” I know we will talk about that.

Check out the TED Talk or my book Credibility Nation. All of those are readily available. What is interesting is there may be some things that are not as powerful or robust. Let’s say they are great everywhere, but they are not vulnerable because that’s not how they were taught. That’s something you could look at that’s potentially a trainable skill. That means they could be more vulnerable. They recognize that if they say, for instance, as you did, “I don’t know if my LinkedIn profile is great. Go take a look and let me know.”

That’s getting people to your LinkedIn. They might say, “It’s a great LinkedIn profile. I would recommend doing the following.” I had a flyer that had the word ghostwritten. As a ghostwriter, if I had the word ghostwritten spelled incorrectly, I’m like, “That’s not credible. That’s a lot of Credcrud.” I fixed it. There are so many things that are important. It’s vulnerability and, more importantly, coachability.

What you said at the beginning of this conversation is you are a lifelong learner. You want to continually grow and do more things. That’s being coachable. You want to work with people who are coachable. It’s not that you want to coach them, but when they interact with you or your clients or learn the next best thing, they will listen, learn, and apply that to you. To answer your question, it’s a variable based on which of the tens skills they need to work on.

It’s maybe even what you need. For example, if someone is in a business, it doesn’t matter that person is vulnerable as long as they are credible in other areas. It could be their type of business, then that works for them. It’s a weighted average based on your credibility temperature or thermometer and how you are going to interact with that person.

Credibility is in one area. For example, it’s like in a funnel builder. In building a funnel, the credibility has to be there, “You need to communicate with me. I need to know what is going on. If that’s not there, it’s not going to work because I need to make changes quickly.” I may be able to be a little looser in another area with credibility that doesn’t have so much of an impact on that credibility for myself. It’s not outward credibility or integrity. It’s not affecting my internal integrity. It’s affecting my external integrity. I may have more weight given to that. I can’t wait until you all come out with the assessment.

We have an assessment. For you who are reading, if you are curious, reach out. I will send you the assessment directly. Particularly, I have got only one company that has done it so far. I’m looking for 2, 3 or 4 different examples because of exactly what you said, Jen. What is relevant for one company is going to be significantly different for another.

[bctt tweet=”Credibility is a journey. It is not a destination.  ” via=”no”]

It needs to go back to the CPoP of the company to be able to determine whether or not the working parts, the employees of the company, are not echoes but are good reflections of the CPoP of the company. I need 2 or 3 examples of companies that are going to be transparent and open. I’m happy to do that. We probably wouldn’t charge because we are in the experimentation stage and learning. If you are interested, reach out.

I cannot wait to get a copy of your book. I want to know what you would like to leave with us if there’s a quote, mantra or one thing you could say to the reader to say, “This is how you want to take action. What would be your first step? Don’t do this or make sure you deploy that. It’s up to you.”

If 98% of the world cannot articulate their purpose, you should say to yourself, “What is mine?” You should do it in such a way where it’s so easy in ten words or less. What happens is it makes it so much easier for those who are around you to share with you. What happens with all this opportunity coming your way? It’s a compass that helps guide you. I call this thing a CPoP. It’s that compass. It helps you determine what you are doing and where you are going. It allows other people to see you. If you do it right, take that CPoP and then share it asynchronously, it becomes the magnet that draws people into you.

My gift is going over to Credibility Nation. It’s AHA.pub/cpop22Feb. That will give you free access to Credibility Nation through the end of February 2022. You could take the CPoP course, which is a half-hour course for you to articulate your purpose. We have a thread that when you come up with your CPoP, you post it there and then members of the community will comment on it. It’s a very cool way for you to see what other people are saying about something that you can articulate in 1 to 3 seconds.

Thank you so much for that gift. You mentioned Credibility Nation. Let’s talk about that. How do people get involved in the Credibility Nation Community?

It’s CredibilityNation.com. Feel free to take advantage of the gift. If you are someone who feels like you want to collect a group of people inside of Credibility Nation because there’s an area that you focus on that you want to be credible and you solve a problem, I’m looking for village leaders and people who want to run. Think of it as opposed to private Facebook groups, where we have all of these issues associated with Facebook. It has the same thing in Credibility Nation, where you are running a village. It could be an entire company or a particular focus.

It’s not too dissimilar to what you do, Jen. It has a community where you get to learn fundamentally about all the mechanics of, “What is credible? What are the ten skillsets?” You also have a guide. I’m looking for the village leaders to be the guide of, “What does it mean in your particular world?” We have 50 village leaders and I’m always looking for people. At the moment, I’m dubbing them credible because the number is still small, but we will come up with ways at some point in time.

Building Credibility: You want to work with coachable people. When they interact with you or your clients, you can expect them to listen and learn.

Do you want to leave us with a quote?

The best thing I could share with you is simply, “Credibility is a journey. It’s not a destination.”

I’m on that journey on LinkedIn. I will keep bringing that back up again. I’m sure I’m on that journey in a lot of different areas. It has been an absolute pleasure. Thank you so much, Mitchell. I appreciate you coming to the show. I cannot wait to see you again. I hope I will see you at Secret Knock in March 2022. We will have that opportunity to chat. I would love to have you as a spotlight speaker on one of my masterminds. Hopefully, in one of the retreats or workshops, we can have you come in there and talk about this as well. Since I have so many of those throughout the year, we would love to have you there, invite you to come in, and share your wealth with all of us.

I do a Credreel™. We turn the interviews into a product and sell that for $1,000. I will be happy to give you one of those. I would love to have you come. It’s five questions in five minutes of clarity.

Everyone, thank you so much for taking time out of your day to read. I hope that we have provided you with something that you can take out into the marketplace. Make a difference in your life and business immediately. As I have always said, when you plan to read this show, plan to block off at least half an hour on the backside so that you can implement this to make a difference in your business and life. It’s not to make this simply a show if you are reading but have something that will change your life. Thank you again for being on the show with me, Mitchell. We will catch you next time.

Important Links

• Mitchell Levy
• Credibility Nation
• The Hitchhiker’s Guide to the Galaxy
• Credibility Culture Assessment
• TED Talk – Mitchell Levy
• Credibility Nation
• AHA.pub/cpop22Feb
• Secret Knock
• Credreel™
• https://Linkedin.com/in/MitchellLevy
• https://Facebook.com/HappyAbout
• https://Twitter.com/HappyAbout
• https://Pinterest.com/THiNKaha
• https://Instagram.com/Mitchell.Levy
• https://THiNKaha.com
• https://AHAthat.com
• https://ThoughtLeaderLife.com

About Mitchell Levy