Getting Real: Refiguring Out Who We Are With Lisa Cherney

Not all successful people find themselves truly happy with their work because it does not speak to the truth of who they are. If you are thinking of making that transition from your long tenure jobs and into something that you are passionate about, then this episode is for you! Jen Du Plessis sits down with the host of the ground-breaking confession-based GFR (Get F’n Real) podcast, Lisa Cherney to talk about being real. After fifteen years in business, Lisa dismantled her successful seven-figure business so that she could chase her dreams. Now, she helps soulful entrepreneurs on similar paths to go after what they want. Lisa shares with us her story and how she is making an impact on other people’s lives. Learn how to overcome the many challenges that come in redefining ourselves and refiguring out who we are. Go deep into the GFR commandments that Lisa is going to share in this conversation.

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Getting Real: Refiguring Out Who We Are With Lisa Cherney

I am delighted to have a charismatic speaker with us, a coach and brilliant person. I’m excited to have her. I had the wonderful opportunity of seeing her onstage in San Diego not too long ago. I was drawn to her energy, even though I didn’t sit through her entire presentation. That’s what brings us here. I want to welcome to our show, Lisa Cherney. How are you?

I’m good. Thanks for having me.

We’re going to have some fun having some discussions about being real. That’s the bottom line. Before we do that, let me introduce you to my audience, so that they know who you are and what you’re all about. Lisa has been advising millionaire entrepreneurs for many years. She is the host of the groundbreaking confession-based, GFR Podcast. In 2014, after fifteen years in business, Lisa got real and dismantled her successful seven-figure business so that she could chase her dreams. Now, she helps soulful entrepreneurs get GFR so they can get out of their own way and help more people make more money. That is exactly what we’re about on this show is all of us making these transitions from these long tenured jobs, where we had this success and we had this image of who we were. We want to make an impact and help people and we want to make money. There are many challenges in redefining ourselves and refiguring out who we are. I want to talk about this with you. Tell us what is GFR Podcast?

Jen, after eighteen years of holding space for mission-driven entrepreneurs and teaching them marketing and sales, but always helping them get out of their way so they could do the things that I was teaching in marketing and sales I realized, in my new ceiling that I’m breaking through was like, “I am not going to be teaching systems, strategies and step-by-step anymore. I’m going to help people get real about where they’re getting in their own way.” Get real wasn’t urgent enough. I feel like there’s seriousness to my work that is about calling mission-driven people forward, calling them up and be like, “You all can’t fuck around anymore because you’re the one that’s going to heal our planet.” To create more urgency and activation, I added an F between the G and the R.

It’s Get F***ing Real?

Yes.

It’s funny because as you were saying get real doesn’t sound like it’s powerful enough. I agree with you because we say a lot of times, “Get real.” I use the phrase all the time. What I wanted to say is I wanted to call my book, Would You Shut Up and Go Do It? My book is called LAUNCH: How To Take Your Business To New Heights. We toned it down, but I use the phraseology of, “Stop talking, take action and get results.” I’m sick of listening to people talk about it. It’s much Yik Yak. When we’re on our deathbed, we’re not going to be saying, “I wish I had written a thank you note to somebody.” It’s going to be, “I wish I had done what I set out to do.”

Getting real here, I want to make sure I understand this. Tell me what you mean by people get out of their own way. What’s in their way from them taking action, from them leaning forward and moving? There are 1,000 different things here, but if someone’s reading this and the people who are reading are in some type of transition. They’re thinking about it. They’re losing sleep at night about how it’s going to happen. They’re in the midst of it. They’re not sure or they’re coming out of it and they’re saying, “Now what’s going to happen?” What are some of the things that are in people’s way of getting out there and doing what they know is going to make an impact to the rest of the world?

Essentially, it is us not being willing to come out of hiding and be seen. That’s the bottom-line summary. To be more specific, I have figured out that there are twelve ways. The people that I had been mentoring and these are like your readers, mission-inspired, passion-driven people. I realized there are twelve different ways, things that I would say over and over again. I have entitled them the 12 GFR Commandments because it’s fun. It illuminates. You all want to know how you’re getting in your way? This is it. These are the twelve ways. What’s cool about the GFR Commandments is that because I’m a trainer and a coach myself, of my being, I was like, “I can’t give people commandments.” I needed to give them a question that they could ask that would help them check in and illuminate, is this the way that they’re getting in their way? There are the twelve ways and I have a couple of favorites that we could talk about and your readers can get a copy for themselves. It is a roadmap for getting real. That’s how serious I am about it. I’ve provided it in the roadmap.

[bctt tweet=”Everybody’s worried about trying to attract all of the people instead of the right people.” username=””]

I’m glad that you answered the question. You can share with us a couple but I want to share a few of them. Is it more of scaling of that? For example, do you believe it’s Tuesday and it’s like, “Yes or no, or is it I do?” Does that have an effect on the way that people would then go forward? Do you understand my analogy?

Yeah. You’re asking, “Are there gray areas? Is there a range?” The way that I think about it is that when we are mission-driven, passion-driven and inspired, we want to help people essentially. It’s personal to us that it makes it a completely different thing. Many of your readers may be in a job where they rock at it. They could sell ice to an Eskimo because they’re selling someone else’s stuff. When they think about or dabble in selling something or offering something that in some way that is attached to them, they feel like, “What has happened? I thought I was good at marketing and sales.” This is what happened to me. I was in corporate marketing and training for fifteen years. I started my own thing and I was like, “What the F is happening? I’m not good at this.” I realized, “It’s because it’s personal.” I started to help people, “This is a way that I helped myself,” which was to come at it a different way. That’s essentially where the heart of it is where it feels personal. All of our stuff comes up. All of the things that we haven’t dealt with come up.

All of the limiting beliefs we thought we crushed are all back. I’ve experienced that too. All of us have a genius zone. Mine is coaching people. It’s coaching salespeople in the mortgage, real estate and real estate investment area. That’s my bailiwick. That’s where I do well. Putting together everything else drives me nuts. I look back at it and I said even when I was doing what my business was before as a mortgage lender, I didn’t do as much of the semantics of, “I need your pay stub. I need this, I need that.” I had grown out of that. I originally did. The thought of coming back into this is holding me back. It’s like, “I can’t do this. I don’t know if I can do this. Can I be a coach for someone else’s business?” I said, “That’s not what I wanted. I wanted to do my style because I wanted to share my unique proposition.” I like that you said that it’s people not coming out and it is a risk. This is a big thing sticking your neck out saying, “I want to help you.” People cutting your neck off like a turtle and say, “I don’t want your help.” You said some favorites. I can’t wait to take this.

It’s such a journey. It’s cool. The directions are when you download it at GFR.life/12c, you’re going to read all the confession questions. There are twelve of them and then the directions are, “See which one hits you in the gut and get writing.” That’s what it is. It’s not a step. It’s a roadmap because it gives you a touchstone to check in at any given day or any given situation, “Where am I getting in my way?” One of my favorites is GFR Commandment number three, which says, “Don’t worry about being normal, proper or polite.”

Help us understand that because we’re out going, “We’re going to be professional.”

“We don’t want to be rude to people, Lisa.”

“Do unto others as you would have them do unto you.”

The confession question is going to clear it up. The confession question for commandment number three is, “Where am I not speaking my truth?” When you look at that, the surface is everybody’s worrying about pleasing everybody. Everybody is worried about trying to attract all of the people instead of the right people. Everybody is worried about avoiding conflict or not standing out too much. When we know that we told you not to. I watch a lot of forensic TV shows. They use that spray that illuminates where the blood was in the room like, “Where am I not speaking my truth?” Illuminate.

“It’s right there in front of me, but I’m still hiding it.” Your strategy then is to start writing because it’s not thinking about and go, “I speak truth everywhere.” It’s sitting down and saying, “Where am I not being forthright? What am I not sharing?” For me, I go back to some Christian stuff like, “In the dark is evil and in the light is good.” If I’m not telling someone, I’m hiding it. I’m also thinking, remember with Sesame Street, when they got up and he’d open up his raincoat? When he opened up and he had all the watches and he goes, “Yes.” He hides it and comes back. You want to watch and he was trying to hide it. We all have those things where if you opened up my raincoat, I go, “I don’t want you to see that. That’s not what it wants you to see. I’m hiding it a little bit.” I’d love that. That would open up a lot. How would that help someone if someone is, “I’m falling on my truth and I’m not hiding anything,” how does that help me by doing that? Recognize and saying, “I’m hiding all these things, but am I ready to reveal them?”

One practical application has to do with the way that we communicate about our business. We could call that marketing. We can call it selling, anything we want. I love it when people stand proudly on their soapbox and the soapbox itself has gotten a bad rep. It’s like you’re bragging, being boastful. You’re attracting too much attention when you’re on your soapbox or being opinionated. We need to jump on that soapbox and shout from the rooftops what it is that we are passionate about helping people with. It’s saying the things that you wanted, like the title of the talk or whatever, which is what I did with my show because I was sick of dancing around it. What I’m inviting people to do is, where are you not speaking your truth in your marketing? This is a fun question that I give people, Jen. If you were not worried about turning anybody off or getting in any trouble, what would you say to the people that you want to help? If you were unedited, unplugged, what would you say? I even have my clients do some writing around this and we call it to rant. This is where the truth comes out and we’ll have you stand out naturally without trying hard to speaking your truth.

Get Real: What keeps us from going out there and doing what we know is going to make an impact is our unwillingness to come out of hiding and be seen.

When you were saying that I went back to think, “What do I want to say?” “Shut up and go do it.” Stop talking about it. I wouldn’t say it any other way. I get sick and tired. I want to strangle people and go, “You know what you need to do. Why aren’t you doing it?” It’s frustrating, “You’ve learned it 1,000 times. You’ve been told it. You’ve been coached it. You’ve seen people do it. You’ve probably tried it. Stop talking about it or put your big girl panties and go home.”

You can tell them, Jen, “Go download Lisa’s GFR Commandments and see which one of these things are coming up for you that’s getting in your way.” A huge one that applies to a lot of your clients is number eleven, “Embrace that you are not the same person you were when you made those mistakes and they will not repeat.” Here’s the confession question, “What past mistakes are causing me self-doubt now?”

“I made those phone calls once before and I got shot down so I don’t want to make them anymore.”

“I had a partner and he stole all my money, so I don’t do partnerships anymore. I once did a speaking thing and I flubbed and I forgot, I’ll never do that again. I tried the thing and it feels like this thing, so I’m not going to do that thing again.”

The opportunity is lost by thinking that way.

GFR and say, “What past mistakes are causing me self-doubt now?” Ask the question. We’re not putting you into therapy. Sometimes getting real, we don’t need to even process the past. Go, “Isn’t this interesting? I could see that I’m not doing what Jen is telling me to do because it feels like that thing that I did where I’m not investing with Jen. I invested with these other people. It didn’t “pay off.” I felt foolish because I had that debt.” You’re not the same person. You cannot make that same mistake. Saying that is like, “Thank goodness.” It takes you off the hook instantly almost.

It’s interesting you say that because we were talking about coaching, all the coaching that I’m paying I’ve paid for, how much money has been spent and how much I owe. I want to learn and learn. That saturation point and I say, “Am I stupid? Am I making the wrong decisions? What’s wrong with me that I’m getting into this? I don’t feel like I’m getting out of it.” For some of them and then others are good, but trying to go back and say, “Why did this one work and that one not work? It’s making me doubt going forward.” That could hurt me in the future because there could be an unbelievable opportunity for me to go through some coaching that would take my business to the next level. My buzzword for the past year was wisdom like, “Please, God, give me the wisdom to make the right decisions.” Now, it’s simplicity because I made all those decisions. I feel like I made good decisions here and there. I’m getting better at it for coaching specifically is what I’m talking about. It’s simplicity, how do I simplify all this and say, “I’ve consumed, now let me put it into action?” I imagine you have another commandment that addresses some of those things too.

I have a commandment for that, Jen. Commandment number eight, which is popular is, “Know that sometimes, stopping is the most lucrative action to take.” The confession question for number eight is, “Where do I need to pause or stop, but have it because of fear?”

I love giving myself as an example because my readers are doing the same thing. We get far down the road with something in a partnership, a strategy, a marketing brand, and for me with coaching, you get far down the road and you’re like, “I paid for it. I have to go forward.” That’s what you’re saying.

[bctt tweet=”If you’re going to have a business you love, you have to let it evolve as you get clearer about what works for you.” username=””]

Some of my shows are me and some I interview or have people tell their GFR journey stories. I did the Episode 26 of mine is me talking about all the ways, all the places I haven’t stopped and then sharing the places that I have, like that seven-figure business, and how that paid off. If you want to dive into that one deeper, you can check out Episode 26 of my show because it’s illuminating how much we drive ourselves.

We drive ourselves crazy too saying, “Go far down this road.” Sometimes you have to cut bait and fail or whatever they call it. Sometimes you do have to cut it and say, “I have a loss, but I learned from it. It’s better that I do something else completely.” That was brought to my attention not too long ago. I was on a marketing cruise, which is why I’m sick. They said that to me. They said, “You need to cut bail or bait. You need to cut that here. You need to stop doing that.” I say, “I never even thought of that as an option.”

It’s illuminating when we look at all of our reasons why we can’t stop. People throw the terminology, limiting belief, around. I call it excuses or reasons. What does it sound like in our head? I love the confession idea and all of the people that come on my show, they confess and they say, “I wish I had the GFR Commandment because if that was in my face more, I don’t think I would have gotten into that debt, gotten divorced, declared bankruptcy, been in jail.”

I hope everybody is super excited about doing this because this also could be for those that are reading that aren’t in entrepreneurship and aren’t making that switch into entrepreneurship. This is something that’s important in a corporate job as well because it could be what’s holding you back from the promotion. It could be what’s holding you back from not even the financial piece of it, but the pursuit of happiness in what you’re doing. Tell us a little bit about when you’re coaching people that are in the corporate atmosphere of this and what they’re seeing. It’s one thing as an entrepreneur to see your business grows, see you hire people to do the things you don’t want to do because you realize that’s not your genius zone. What are you seeing and experiencing in the corporate world that people are realizing other than promotions?

Do you mean for the stopping or GFR as a whole?

For GFR as a whole like, “I have my job and I’ve had it forever. I can’t be an entrepreneur because I’m not ready to make that switch, but what can make me happier? What can make me more successful in this and how to get more real with where I’m at?”

GFR Commandment number one, it’s funny that this happens to be number one. They’re not in an order or anything. This one is, “Don’t compromise.” I love this question and I’ve asked myself this question multiple times in my life with profound results, which is, “What am I tolerating?” We were talking about the investments that you’ve made and those types of things. In an age of minimalism, simplicity and decluttering, there’s this movement. People are craving and having less stuff, stimulation relationships, just less. “What am I tolerating?” is such a great question. I used to do a process with my clients and we call it the rotor ruder because I want to explore all the different ways and areas that I’m tolerating. You can look at it like mental, spiritual, emotional and physical. It could look at what I do, be or have tolerating.

There are all these different ways that we approach these types of journaling exercises. It’s starting small. Sometimes people don’t want to ask the questions because they don’t want the answers. It’s like not going to the doctor for a checkup because you’re afraid of what they’re going to say. We don’t ask ourselves these questions because it feels overwhelming to make a change. What I’ve seen is that people feel relieved to confess to themselves and nobody else, that they already start to feel a shift if they externalize it. See it on paper and go, “I could see that. I’m tolerating everything from a messy garage to not being with the right life partner. Maybe I’ll start with the corner of the garage to get started.”

I love that you say that because it’s one of the things I do in my coaching as we talk about boundaries and core values. For example, if a core value of yours is family, and then I say, “Why are you working until 11:00 at night?” You’re allowing that because you’re not setting the boundaries. I love that you’re saying, “What are you tolerating?” We’re talking about the same thing. It’s eye-opening for people like, “I am tolerating that I’m overweight and spending too much money on marketing.” A realization, I always say slow down to speed up, instead of speeding up to slow down. That’s what it is. We may want simplicity, but we sure are speeding up everywhere to slow down and get hit in the face with it. That’s super important. I know that you are The Queen of Clarity. How did this come about? Is this self-proclaimed?

It is freaking self-proclaimed like any other expert title that anybody has on any planet anywhere. If they tell you otherwise, they’re lying.

Get Real: Embrace that you are not the same person you were when you made those mistakes, and they will not repeat.

Mine is America’s Mortgage Mentor.

It illuminates that we are in-charge. If you’re hearing this and you’re thinking, “I couldn’t do that for myself. I can’t claim a specific expertise.” This is great. I would see that as a place you’re holding yourself back, where are you not claiming your expertise? This is one of the commandments. The struggle that you prevent has a value, and where are you not owning that value? It’s illuminating. I claimed The Queen of Clarity because after many years, I see that is the number one benefit that people get from hanging out with me in any way, shape or form, whether it’s on my GFR show, when I’m a guest on somebody else’s show or when I get to work with them more closely.

That’s key for people too. I always say, “How dare you not give your special gift to the world?” That’s what you’re saying is the same type of thing. That’s incredible. Tell us a little bit about a breakthrough that you’ve had in your life, and this could be way back when you were a child, one that made a change for you. It doesn’t have to be something that happened now but if it did, that’s fine. I’ve realized that breaking into glass ceilings isn’t the financial piece. It’s all of these things that we’re breaking through that continue to grow us. Share with us a story about something that you overcame in your life.

There are many pieces to share, but the one that I’m supposed to share is when I left my corporate job. I was young. I was 28 when this happened. It’s young to leave Corporate America from what I’ve heard mostly shared. I believe it’s because when I was a junior in high school, my mom survived breast cancer and that was earth-shattering for me. It inserted this shift like say a chip in my neck, “Life is short.” At 28, I had been in corporate for almost ten years because I started when I was in college working for AT&T. I was laid off three times in two years, Jen. I was like, “I’m being kicked out over and over again.” Here’s my sign. At the time, I was traveling 90,000 miles a year. I had migraines often and sometimes it lasted up to two weeks at a time. I had got diagnosed with anxiety. I was like, “There is something wrong here.” I had enough of that, “Life is too short,” and seeing my mom’s health evolution. She’s awesome, healthy, around and my biggest fan. I realized that there’s a connection between what was going on with my body and some incongruency. I never got another job.

When I was 28, I left Corporate America. I started doing my own thing. I didn’t even know what it was at first. I knew that wasn’t working for me. I needed a way to be in-charge of how I spent my time, who I spent my time with, my self-care, and all that stuff. I’m grateful that I had the courage to do that even though my husband, three months before, had quit his job as an engineer to go to chiropractic school full-time. The timing was bad. There was something in me that I could not tolerate it. I say often that I have a low tolerance for not being happy and I couldn’t imagine. Once I had inkling or a glimpse of another option of getting a job, I couldn’t do it. It’s been a wild ride of many years of reinventing myself whenever my evolution called for it. It’s okay to let go and whatever the cut bait, whatever that expression is, it’s not coming to me either. It’s okay to do that because if your business is personal to you or if you feel like your expression of how you’re going to make an impact in this world is personal to you, it’s going to evolve as you evolve. That’s what my experience has been over many years of leaving my job.

I know you left your six-figure job, and now you have this job too, which we’re not talking about the income on it. You’ve evolved. It’s okay to have different businesses as you go along and to morph your business into what you become over time too.

Yes, it is 100% okay and necessary. If you’re going to have a business you love, you have to let it evolve as you get clearer about what works for you? What your passion is? How do you want to serve people? You work with this bunch of clients for a while and you’re like, “There’s that one that I love. I want more of them.” You let go of the other ones. You figure out, “How do I get more of them?” That’s reinventing yourself. My first business was ConsciousMarketing.com. It was all about helping people get out of their heads into their hearts, finding their words. What I love about that system is it helps people find the words when they evolve to a new thing. Go back to the system, who is your ideal client? What does that client need to hear from you? Keep on rolling. I don’t think you can be happy in business and not let it evolve as you evolve.

I know that it’s something that you talk about as far as being unapologetic about getting effing real is allowing that to happen. I do think that people have this idea and they hold on tight. That’s why many businesses fail. We have all the statistics around that entrepreneurs fail because they’re not willing to get real about how it’s morphed and accept that. Instead of digging their feet in the sand and saying, “That’s what I started out to do and by God, that’s what going to happen.”

“Where would I pause or stop and have them because of fear?” Many of those people, if you ask them, “How is this feeling?” They’d be like, “I’m up at night thinking about how I can get up out of it, but I’m going to stick to it.” I was bragging on a Facebook Live about my daughter being a quitter. I’m proud of her because she knows what she wants. She quit competitive dance after eight years. She’s done. She’s over it. I cannot be prouder of her because that’s a skill that us adults don’t have is knowing what feels good.

[bctt tweet=”Be the 1% that has something bubbling up and takes action on it versus going back unconscious.” username=””]

Darren Hardy says that, “Be a quitter.” I love that you said that because he’s constantly talking about it and saying, “Stop doing the things that aren’t moving you forward.” I forgot that he had said that until we were talking about that. I’m sad that she’s not a competitive dancer anymore because I am, but I’m not quitting it.

She loves dancing and she didn’t quit dancing. She quit competing. People say that, “Will she be dancing anymore?” It’s like, “Yes, she’s dancing. She’s just not in that box of dancing.”

I get it. I was a much more competitive dancer until it costs me more money, time, feet, my legs hurt, all that stuff and I had to make a decision. I can’t do as much competitive, but I’m still going to dance. I do competitive here and there.

You do ballroom, I’m assuming?

I do ballroom, Latin and swing.

That’s fun. Good for you.

Thank you. It’s fun. I’m trying, getting older, it’s the best way. Lisa, what are some high-level, quick tips that you could give to everybody who’s reading? They’re going to go and they’re going to grab this wonderful gift that you’re giving. They’re going to have some major breakthroughs and the excuses that they have for why they’re not moving forward. If you were saying high-level things like, “How is this going to happen? How are you going to make this happen?” A couple of quick tips on what they could be doing to make this change. It’s not enough to fill out the form.

I would say that if this is resonating with them and they’re feeling bubbling up or it’s like, “Yes.” Take action. Commandment number eight, stop and take some action. Don’t just go on to the next podcast or fold the next basket of laundry. Take some action that is in alignment with the knowing that you’re having now. If it’s to go to GFR.life/12c, get the Twelve Commandments, it’s awesome. Millions of people will read this and know that URL, and a fraction of them will actually do it. Another smaller fraction downloads it and read it. Be the 1% that has something bubbling up and takes action on it versus going back unconscious. Let the confession bubble up and take some action.

The acronym for ACT is Action Changes Things. When you act on something, things will change. If you want things to change, you have to do something. Otherwise, it’s going to sit there. That’s important too. Let me ask you these last couple of questions. Audio or hand, it doesn’t matter, what book is motivating you right now?

I love recommending this book. It is Wayne Dyer, I Can See Clearly Now. It’s one of his lesser-known books. It is an autobiography but it’s unique in that every chapter is about a specific thing that happened in his life. He goes chronologically from when he was four years old and his mom put him in foster care, all the way through to his cancer diagnosis and all that. In each chapter, he talks about what happened to him. Then he says, “I can see clearly now.” He talks about how that contributed to his life and his mission. I love it. It’s instructive like how he got onto PBS and did all those specials. It’s fascinating to hear how the strategy and how that got his mission out there. Each chapter is illuminating. I call them wormhole journeys. It’s the struggle that had a purpose. It’s fun for me. For every chapter to hear how when he got fired as a professor, what did that do? When he went into the army, what did that do? All these different things and how it ultimately contributed to who he was as a man. It’s even more pointed because he’s not with us anymore. That’s the book I like recommending is I Can See Clearly Now by Wayne Dyer.

Get Real: Stop worrying about being normal, proper, or polite.

That brings me to the question, do you have a commandment for that? Do you have a commandment that gets us to stop when you’re going down this wormhole and say, “Instead of living this thing and letting life lead me, I want to lead my life, let me take a breath?” Take a step back and do 20/20 vision on this and say, “What did I learn from this? What’s on the other side of this?” What a great opportunity. If I had a skill in being able to do that and say, “I’m in a wormhole. Let me stop for a minute and see how I can either climb out or recognize that there’s something positive in here.”

I have a commandment for that, Jen. Commandment number four is trust that your struggle serves your mission. The confession question is, “How will what I learned from this struggle serve me and my clients? How have past struggles served me?”

People, you’ve got to download this and you’ve got to take this test to get yourself out of whatever you’re in. Even if you’re successful, you’re in something. Let’s always have this right there in front of us every day so we can be looking at it. How often should we look at this commandment?

I would say whenever you’re feeling anything yucky. It could be every day or weekly that you’re willing to admit that you feel yucky. I often say to people if you’re looking for motivation or want to be inspired, you’re in a struggle that you’re in and serving purpose and you can’t see it, listen to my show, search it up and all the places, Get F***ing Real, search it up. We talk about one of the commandments in the arc of their story because they’re poignant and they come to life. That’s the other thing that I would say is if you’re needing that motivation, hearing how other people’s horrible messages on a purpose.

It can be inspirational when you hear that someone else overcame it and you say, “If that ever happens to me, then I have that knowledge.”

If they could get through that, I can get through this.

What would you like to leave us with as far as a quote, something that would inspire us, or is a favorite quote that you’ve had all of your life that you’d like to share with us?

I’m going to quote a commandment, “Stop worrying about being normal, proper or polite.” Question those thoughts. It is a chain reaction that will happen when you question, “Can I say no to that thing that I want to say no to? Can I tell that person the thing that I want to say to them? Can I say that in my marketing?” It’s illuminating, even if you never say or do any of those things I said, but you get to see all the ways that you are hiding and not speaking your truth.

Thank you so much, Lisa, for joining us. I love your approach. I love that it is eye-opening and it’s what we need. We’re all walking around in a daze. It’s important that we get a slap in the face. It sets us back in a good way. It sets us straight and says, “Get over it.” What was that thing with Cher where she said, “Snap out of it?” I’m snapping out of it as we’re talking, so I love this. Thank you for gracing us with your presence and all this wisdom that you have for us to be able to move forward and grow. It’s been absolutely delightful. Thank you so much.

You’re welcome.

Thank you. Everybody, I want to thank you for joining us. If this was your first time, welcome. I hope that you loved reading what Lisa had to say. If you’ve been with us for a while, thank you for sharing this with your friends, paying it forward and continuing to share your time with us. Don’t forget to go write us a great review and give us a great rating. A five-star rating would be wonderful. As always, if there’s a topic you’d like to have discussed, I’m always open to having that topic be discussed anytime. Please send me an email at Jen@JenDuPlessis.com. I will be happy to entertain that. I hope that you have a great day. Make sure that you are not hiding behind yourself and that you get out there and be the real you, as Lisa has expressed to us. We will catch you next time.

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About Lisa Cherney

Lisa Cherney has been advising millionaire entrepreneurs for over 20 years. She is the host of the ground-breaking confession-based GFR (Get F’n Real) podcast. In 2014, after 15 years in business, Lisa got f’n real and dismantled her successful 7-Figure business. Now she helps soulful entrepreneurs GFR so they can get out of their own way, help more people and make more money!